Company background
Company background
Company background information from Hope Rises.
# Client Snapshot ... TEMPLATE
> Purpose: This file is the high level reference for who the client is, who they serve, how they position themselves, and the non negotiables that must be respected in every piece of content.
**Client name:** Hope Rises International
**Client slug:** hope-rises-international
**KB version:** 2026-03-23
**Last updated:** 2026-03-23
**Primary content channels:** Articles / Blog
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1) One sentence positioning
Write one sentence that clearly answers: "Who is this for, and why should they care?"
**Positioning statement:**
We help Christian donors and church partners understand how Hope Rises works with and through the Church to help persons affected by leprosy and other neglected tropical diseases receive treatment, reduced stigma, and enduring hope.
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2) Who we serve
Primary audience - **Role/title:** Christian individual donors and donor households - **Industry/segment:** Faith-motivated charitable giving and nonprofit support - **Company size:** Individual / household donor - **Stage:** Already aware of Hope Rises or newly researching after a direct mail piece, appeal, referral, or search - **Context:** They want to know who Hope Rises is, whether the mission is still the same after the rebrand, what makes the organization trustworthy, and how a gift actually helps people affected by leprosy and related NTDs.
Secondary audience - **Audience 1:** Church leaders, missions teams, and church members looking for a Christ-centered way to pray, give, and engage. - **Audience 2:** Program-minded supporters, major donors, and informed partners who want a clearer understanding of the model, the diseases, and the practical value of partner-led work.
Reader intent we write for Pick the top 2 to 4. - [x] Learning (education) - [x] Decision making (evaluating vendors) - [ ] Implementation (how to) - [x] Motivation (encouragement) - [ ] Objection handling (addressing doubts) - [x] Brand trust (authority and credibility)
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3) Problems we solve and outcomes we promise
Core problems - People misunderstand leprosy and related NTDs, including whether they still exist, how they spread, and whether they can be treated or cured. - Prospective and existing donors often do not clearly understand what Hope Rises does, how its church-and-clinic partnership model works, or how gifts are used. - Stigma, delayed diagnosis, and weak access to appropriate care keep people affected from getting help early enough.
Desired outcomes - Readers understand that leprosy and related NTDs still exist, are treatable, and require earlier detection plus trusted referral pathways. - Readers understand that Hope Rises works through Christ-centered local partners, especially churches and Christian hospitals, rather than operating isolated programs on its own. - Readers trust Hope Rises enough to give, keep giving, or deepen engagement with the mission.
What success looks like for the reader Describe tangible and emotional wins. - Tangible: The reader can clearly explain who Hope Rises serves, how the model works, why early diagnosis matters, and how donations support training, treatment access, practical care, and stigma reduction. - Emotional: The reader feels confident, informed, compassionate, and hopeful instead of confused, suspicious, or vague about the mission.
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4) Offers, products, and services
List what the client sells in the simplest language possible.
Primary offer - **Name:** Financial donation to Hope Rises - **What it is:** A gift that supports Hope Rises' partner-led work in training, referral, treatment access, practical care, medical shipments, and related support for persons affected by leprosy and selected NTDs. - **Who it is for:** Donors who want to support a Christ-centered global health ministry with a clear focus on leprosy, selected NTDs, and stigma reduction. - **When it is a fit:** When a donor wants to support the overall mission, trust field needs to guide allocation, and help the organization respond to real partner priorities on the ground. - **When it is NOT a fit:** When someone wants to control every field decision, send random used goods, require one-to-one item fulfillment, or support a model disconnected from Hope Rises' church-and-clinic partnership approach.
Secondary offers - **Monthly giving:** Ongoing donor support through Miracle Partners. - **Special giving appeals:** Donation opportunities tied to medical shipments, urgent partner needs, or approved 33x match language. - **Catalog-style giving:** Tangible giving language around items such as diagnostic tools, self-care kits, shoes, wound care, and related practical support. - **Church engagement:** Awareness tools, prayer participation, and church-based giving pathways.
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5) Differentiators and positioning edges
What makes us different - Hope Rises works with and through Christ-centered local partners, especially churches and Christian hospitals, instead of treating the church as a side detail. - The model joins timely detection, accurate diagnosis, quality treatment, and holistic care, which means the work is not just about medicine and not just about ministry. - The organization treats stigma as a real barrier to healing, not just an emotional side issue. - Hope Rises has deep leprosy history and selected NTD expertise, but wants to describe research and innovation carefully, without promising more than it can sustain.
Competitors and alternatives - Common alternatives: Other leprosy charities, broader NTD organizations, secular global health NGOs, and general Christian charities. - Why we win: We combine disease-specific expertise, church-based trust networks, Christian hospital partnerships, and practical community accompaniment in a way the team believes is both faithful and operationally effective.
Claims we can and cannot make - Allowed claims: Hope Rises works with and through the Church, serves persons affected by leprosy and selected NTDs, treats stigma as a real barrier, and supports partner-led detection, diagnosis, treatment, and holistic care. Leprosy is curable, early treatment matters, and casual contact is not the way leprosy typically spreads, when those claims are kept aligned with approved sources. - Claims to avoid: Saying "lepers," implying care depends on conversion or prayer, implying Hope Rises runs all its own hospitals or directly diagnoses disease, suggesting all NTDs behave the same way or share the same treatment, overstating research outcomes, or using unsourced multiplier, cure, or impact claims.
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6) Brand boundaries, compliance, and scope
Topics we avoid entirely - Person-diminishing, pity-based, or savior language - Any wording that suggests treatment is conditional on faith, conversion, or religious participation
Topics we can mention carefully - Topic: Research, diagnostics, and vaccine progress - Safe framing: Hope Rises has invested in research and now often describes itself as a funder or supporter in that work, while keeping near-term attention on detection, treatment, and stigma reduction. - Avoid framing: Promising future scientific outcomes, overstating trial progress, or centering research so heavily that current field work disappears. - Topic: Medical shipments and tangible gift items - Safe framing: Shipments are partner-led, need-based, and stewarded through approved systems, and gifts support real needs even when they are not always fulfilled as one exact item to one exact person. - Avoid framing: Random donated goods, guaranteed item-for-item fulfillment, or personalized downstream impact metrics that the team does not actually track. - Topic: Church involvement in care - Safe framing: The Church is a trusted local partner for awareness, referral, accompaniment, and stigma reduction, always alongside qualified health facilities. - Avoid framing: Pastors diagnosing disease, church involvement replacing medical care, or faith participation being a condition for receiving help. - Topic: Grassroots language - Safe framing: Local partners are deeply rooted in their own communities, and Hope Rises operates through those trusted local partners. - Avoid framing: Calling Hope Rises itself a grassroots operator in every location.
Compliance, legal, regulatory, or platform notes Add anything your team must always follow. - Use person-first language such as "persons affected" and never "lepers." - Do not imply that Hope Rises accepts random in-kind programmatic donations from the public. - Do not imply that one disease explanation automatically applies to all five core NTDs. - Use approved finance language for gift allocation, 33x match explanations, tax receipt questions, and any valuation-based impact language.
Geographic, market, or service area constraints Use this only if relevant. - Regions or markets we serve: Global program delivery through partners. Priority countries named in the transcript include Democratic Republic of the Congo, Ghana, Cote d'Ivoire, India, Sri Lanka, Nepal, Nigeria, Liberia, Congo-Brazzaville, Sierra Leone, Senegal, Myanmar, and the Philippines. - Regions or markets we do not claim to serve: Do not imply that Hope Rises provides direct local clinical services in the United States or operates directly in every country shown on historical materials. - Audience or industry limitations: Content is primarily for donors, church partners, and informed supporters, not for individualized medical diagnosis or treatment decisions.
Required disclaimers or disclosure notes Only include what actually applies. - Itemized gifts may be redirected to comparable field needs when a specific item is not currently needed. - Use approved finance language whenever a piece references match multipliers, tax receipts, or how designated gifts are allocated.
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7) Content goals and CTAs
Primary content goals Pick 1 to 3. - [ ] Lead generation - [x] Build authority - [x] Nurture existing audience - [ ] Drive referrals - [x] Reduce sales friction - [ ] Recruit talent - [ ] Partner attraction
Primary CTA style - Preferred CTA: Give now, support a current need, or learn how a gift helps people affected by leprosy and related NTDs receive care. - CTA tone: direct - Typical CTA placement: end
Secondary CTAs - Learn more about a disease or program area. - Explore church engagement resources. - Read a related story, FAQ, or program explainer.
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8) Brand voice summary ... quick version
This is a short summary. Full details belong in the Voice and Style file.
- **Tone in one sentence:** Compassionate, Christ-centered, knowledgeable, and practical, with a strong instinct to dignify people and explain complex realities plainly.
- **3 voice traits:** Clear, respectful, partner-honoring
- **We sound like:** Experienced ministry and program leaders who know the field realities and care deeply about explaining them responsibly.
- **We never sound like:** Arrogant, paternalistic, vague, sensational, or coldly clinical
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9) Terminology and glossary
Words we always use (preferred language) - Term: persons affected ... definition: preferred people-first language for those living with leprosy or other NTDs - Term: with and through the Church ... definition: shorthand for the partner-delivered model that relies on trusted local churches alongside health partners - Term: Christ-centered partners ... definition: partners whose mission aligns with Hope Rises' Christian commitments and field model - Term: timely detection / accurate diagnosis / quality treatment / holistic care ... definition: the four main buckets Melissa named as the core strategic activity areas
Words we avoid (and what to use instead) - Avoid: lepers ... use: persons affected by leprosy - Avoid: serving the poor ... use: serving persons affected, working with local partners, or helping meet real needs - Avoid: grassroots, when describing Hope Rises itself ... use: partner-delivered, church-first, or local partner-led - Avoid: savior language ... use: partnership, accompaniment, dignity, and support
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10) Reference links
- Website: https://www.hoperises.org/
- About page: https://www.hoperises.org/why-hope-rises
- Sales page: https://www.hoperises.org/support-our-work
- Brand guidelines: [Needs clarification]
- High performing posts to emulate: https://www.hoperises.org/post/end-stigma-leprosy-through-gods-provision-local-partners ; https://www.hoperises.org/post/treatment-leprosy-free-mdt-wound-care-footwear ; https://www.hoperises.org/post/protective-footwear-leprosy-restoring-safe-mobility ; https://www.hoperises.org/post/ship-medical-supplies-africa-through-church-partnerships